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WHO WE ARE
Meet the experts behind Fulcrum DataViz
Fulcrum DataViz is a team of dedicated professionals providing custom data visualization services. We are passionate about transforming complex data into clear and compelling visual stories that drive informed decision-making.
Tom Withee
Principal Researcher and Owner
Tom has over 25 years of experience gathering, analyzing and reporting data. With a strong background in STEM and STEM Education, Tom brings his passion for communicating clearly and concisely to every project.
EDUCATION
BS - Physics: University of Illinois at Urbana-Champaign
MS - Physics: Southern Illinois University Edwardsville
CERTIFICATIONS & LICENSES
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CITI Certification for Responsible Research
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Tableau Data Scientist
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Tableau Analyst
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Python for Data Science, AI & Development: IBM
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Professional Educator License - Secondary Science: Illinois State Board of Education


KENDRA HUBBARD
Researcher and Evaluator
After 20 years as a school counselor, Miss Kendra brings her deep knowledge of school districts, assessments, support programs and monitoring to support her projects. Her extensive research skills enhance every project, leaving no stone unturned and exploring every rabbit hole.
EDUCATION
BA - Psychology: University of Mississippi
MEd - Educational Psychology: University of Mississippi
CERTIFICATION
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CITI Certification for Responsible Research
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School Counselor Certification: Missouri Department of Elementary and Secondary Education
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Professional Educator License - School Counseling - Illinois State Board of Education
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Secondary English Teaching Certification - Mississippi Department of Education
DANIELLE KULINA
Researcher and Evaluator
Danielle is an adventurous outdoors educator and researcher. With experience in elementary and middle school education, she brings her passion for authentic experiences to support student programming.
EDUCATION
BS - Elementary Education: Indiana University Bloomington
MS - Environmental Science: Southern Illinois University Edwardsville
CERTIFICATION
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CITI Certification for Responsible Research
- Geographic Information Systems - Oregon State University
- Suicide Prevention Certification - Indiana University Bloomington
- Project Learning Tree Facilitator
- Elementary Educator License: Indiana State Board of Education
- Middle School Teacher License: Colorado Department of Edcuation

OUR MISSION
At Fulcrum DataViz, our mission is to empower organizations with transformative data visualization solutions that drive understanding, engagement, and innovation.
OUR VALUES:
Clarity
Clarity is at the heart of everything we do. In a world of continuous updates and communications, we synthesize all your programmatic data into clear, concise and actionable summaries.
Collaboration
Collaboration is key to our success. We work closely with our clients to understand their needs and ensure that all our deliverables effectively convey their message.
Quality
Quality is non-negotiable. We maintain the highest standards in our work, ensuring that every deliverable we create is accurate, insightful, and actionable.